~The Beginning~

Tajima is a land of abundant nature and culture. At its heart is the world-famous "Tajima Beef." It is highly acclaimed for its beautiful marbling, melt-in-the-mouth texture, and mellow flavor. We purchase only the special premium Tajima Beef "Tajima Gen," and offer the finest beef, arguably the most delicious in Japan. This project began with a single passion: to create a special beer that would further enhance the appeal of Tajima Gen.

The finest Tajima beef and the finest beer. Because they are both genuine, they do not diminish each other's individuality, but rather enhance it even more. After numerous meetings with the chefs and brewers who are in charge of cooking with Tajima beef, we arrived at a single answer, seeking a taste that perfectly captures the delicate sweetness of Tajima Gen's fat and the deep umami of its red meat, and harmonizes in the mouth. That answer is this red beer.

~ Attention to ingredients~

Carefully selected malt, natural water from Kinosaki, and aromatic hops. Crafted using ingredients from the local climate, this beer is crafted by artisans with over 20 years of experience in brewing beer in Kinosaki. The pleasant aroma of hops hits the palate, with a slight bitterness and a clean aftertaste. This is a wonderful original beer that brings out the flavor of meat.

~Tajima beef x craft beer, a blissful pairing~

Whether it's steak, roast beef, sukiyaki, shabu-shabu, cutlet, or beef stew, the flavor of Tajima beef is brought out to the fullest, and the luxurious marriage is sure to be a memorable experience. Please try this exquisite combination.